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ITV Thames Valley : ウィキペディア英語版
ITV Thames Valley

ITV Thames Valley was a non-franchise ITV news region covering the Thames Valley area of the United Kingdom from 4 December 2006 until 8 February 2009. It served the south/south-eastern area of the legal Central franchise and the north/north-western area of the legal Meridian franchise. In its first year, its flagship news programme ''Thames Valley Tonight'' won the Royal Television Society's Southern Centre Award for News Magazine Programme of the Year for its coverage of the 2007 summer floods.
The service began broadcasting 4 December 2006 merging the news assets of the two former sub-regions, and its newsrooms were officially opened on 26 January 2007 by ITV executive chairman, Michael Grade.
It was operated by ITV plc, and the main news programme in the area was Thames Valley Tonight.
==Launch==
Initially, ITV Thames Valley was to be launched on 4 November 2006. However, due to transmitter realignment, the date was finally set to 4 December; four weeks later than planned. It was expected the merging of the two sub-regions was originally expected to make over 40 workers redundant in editorial and production positions in Central South due to the favouring of Meridian's Whiteley base for production. However this number was reduced to around 10 by re-organisation of staffing roles.〔(MediaGuardian - Launch of ITV region delayed (free subscription required) )〕 Central South's old newsroom at Abingdon was retained as the main newsgathering base for ITV Thames Valley.
The launch was successful in ratings terms. Although initially, ITV Thames Valley's flagship news programme, Thames Valley Tonight, received some minor criticism by viewers due to its lack of locality of news items in some areas due to the much larger geographical coverage area compared to its sub-regional predecessors.〔(Oxford Mail - "Bring Them Back" )〕〔(Oxford Mail - Why TV news is all at sea )〕
Central and Meridian are both owned by ITV plc, which holds all the ITV franchise licenses in England and Wales, so this change amounts simply to an internal organisation. Meridian classed the ITV Thames Valley service as ''"a third semi-independent sub-region for the Thames Valley"'', and stated its headquarters were in Abingdon.〔(About ITV Meridian ) Retrieved on 2007-06-23〕 The service was known to be branded as both "ITV Thames Valley"〔(ITV Meridian & Thames Valley - About Thames Valley ) (formal address only viewable in Internet Explorer). Retrieved on 2007-06-27〕 and also "Meridian Thames Valley".〔(Meridian Regional Map and Subregions ) Retrieved on 2007-06-27〕

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